CBS News joining the ranks of corporate bloggers
CBS News to Launch Broadband News Network
This details a shift by CBS News towards a 24-hour delivery schedule of news content to the cbsnews.com website. A centerpiece is a blog, "public eye", designed to provide greater openness and transparency to newsgathering.
The home page is here: http://www.cbsnews.com/sections/publiceye/main500486.shtml
The blog itself only shows entries from today, September 12, 2005. One of them is this A Short Pre-History Of Public Eye
This posting serves as an explanation of what the blog is about. It's clear the context of their planning was the "crisis" from last year where Dan Rather promoted a news item that later turned out to be bogus. And that in the context of dealing with the bogosity, they wanted some kind of ombudsman or a way for the public to directly discuss things that CBS News is reporting.
Generally, CBS News is attempting "transparency" in their process of gathering news. Which is rather interesting, considering the past traditions of corporate secrecy.
Transparency is a theme I've been pondering myself in my job. In my context the transparency idea comes from the open source software community, where OSS project teams operate in complete transparency. The challenge I'm facing is that I inhabit a spot within a traditional software company, where the team I'm in has always operated behind a veil of secrecy, yet we want to open up the veil and be transparent, and how do we do that. In other words, we want to become "more open source".
But CBS News is so far removed from the open source software arena, I wonder where they're getting this transparency ideal?
In About Public Eye they describe what they're after, and what transparency means for them. They admit, transparency is unprecedented for both broadcast and online journalism. I think transparency is unprecedented for business in general.
This details a shift by CBS News towards a 24-hour delivery schedule of news content to the cbsnews.com website. A centerpiece is a blog, "public eye", designed to provide greater openness and transparency to newsgathering.
The home page is here: http://www.cbsnews.com/sections/publiceye/main500486.shtml
The blog itself only shows entries from today, September 12, 2005. One of them is this A Short Pre-History Of Public Eye
This posting serves as an explanation of what the blog is about. It's clear the context of their planning was the "crisis" from last year where Dan Rather promoted a news item that later turned out to be bogus. And that in the context of dealing with the bogosity, they wanted some kind of ombudsman or a way for the public to directly discuss things that CBS News is reporting.
Generally, CBS News is attempting "transparency" in their process of gathering news. Which is rather interesting, considering the past traditions of corporate secrecy.
Transparency is a theme I've been pondering myself in my job. In my context the transparency idea comes from the open source software community, where OSS project teams operate in complete transparency. The challenge I'm facing is that I inhabit a spot within a traditional software company, where the team I'm in has always operated behind a veil of secrecy, yet we want to open up the veil and be transparent, and how do we do that. In other words, we want to become "more open source".
But CBS News is so far removed from the open source software arena, I wonder where they're getting this transparency ideal?
In About Public Eye they describe what they're after, and what transparency means for them. They admit, transparency is unprecedented for both broadcast and online journalism. I think transparency is unprecedented for business in general.
- Journalists at CBS News will now be asked to explain and answer questions about their decisions in a public forum.
- Public accountability on how and why CBS News makes their decisions that create the news coverage they present.
- It is not a forum for the personal opinions of the people writing Public Eye, hence isn't a classic blog. Instead the emphasis is using this as a medium for dialogue.
posted by David at 8:59 AM
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